As executive director of Global Brand Marketing at General Electric(generalelectric), Linda Boff has the muscle of one of the world’s biggest technology innovators at her disposal. To cram the work of engineers and makers creating new things every day into the blip-sized limits of Twitter or Instagram is a true skill.
Watch the video above to hear how working within these sort of creative constraints help focus GE pitch meetings.
There was a time in my own life when I had a tendency to make my life experience much harder than was required or necessary. Making life harder than it needs to be does not make you more valuable, worthy or stronger. In fact, it gives you wrinkles.